Brief/Synopsis/Pitch
We have chosen on the song Crew Love by Drake featuring the
Weeknd, This song incorporates both upbeat tempo and rap and alongside with
soft melodies and vocals. Looking through previous year’s music videos we saw
that there was a wide variety of song choice, however it was mostly consistent
of indie tracks. We saw this as an opportunity to be creative and unique, rap
was not a common video, this is mainly due to the nature of rap videos, a lot
of part scenes, and half naked women and pimp characters promoting drinking and
casual drug taking. This goes against what is taught to young people, which may
have been a reason why the genre hasn’t been chosen, however it may also be due
to the expensive nature of the videos, and it is hard to find people willing to
participate in a role as a pimp or half naked women and take it seriously.
Our video is a rap video the nature of this video is about
the love for your group of friends, and the journey that you have been on
together. There is no published official music video which gives us a chance to
make our own impression without it being compared to anything else. Most of the
codes of a conventional rap video as the song is different to most rap videos.
We have chosen many locations to film, many up London like
in the cable cars to the 02 stadium, footage in the Shard and Hyde Park bars, these
ties in with the journey aspect of the video. Also we have scenes with a piano
in a white room and some shot in a Jacuzzi, which will authenticate the video.
