Iconography

These are two of the main props we will use in our music video.
These props will feature during the main rap at the end. the rolex signifies the artists money and portrays power, with the rolex being gold its a bold colour and will catch the auddiences attention.
The gold chain implifies the above aspects. we are portraying a different take on rap by not seeing women as a target but we are following the conventions of using gold chains and gold watches which show the artists wealth. Also from research our target audience do want to see all this gold.














 

Social Grade Scale

The NRS social grade scale is a demographic classification system used for market research. They were developed by the National Readership survey to classify the readers, it is now used to cover more areas like viewing.
A- includes people such as executives, surgeons and head teachers, these people are at the highest on the scale.
B- includes managers in retail, teacher and police.
C1- includes people who work in shops, also PA's
C2- included plumbers, electricians.
D- includes labourers and people who are doing apprenticeships
E- includes the unemployed, popel on minimum wage and students.

What is a Digipak

Ideas for our music video

This picture contains our first initial ideas for our music video, this built our basis for where to start and how to start it. By using the lyrics we can tell a story within the song which will effect our target audience. The characters in the music video will reflect and portray how our target audience would react in the situations  within the music video.

Audience Profiling

Name: Lucy Stain

Age: 18
From: Sussex

Likes:

Music -Katy Perry, Rhianna, Beyonce

Films - Angus thongs and perfect snogging, Twilight

Tv Programmes - Skins, Fresh Meat, Homeland

Social Networks - Twitter, Facebook

Celebrities -Keira Knightly, Alex Turner, Kim Kardashian, Dappy.

Dislikes:

Music- Gotye, Tinie Tempah, Example

Films - Disaster Movie, Meet the Spartans, Alien vs Predator

TV Programmes - Loose Women,

Social Networks - Bebo, Myspace

Celebrities - Cheryl Cole, Nicole Scherzinger, Justin Bieber

Bio: Lucys favourite past times include, going to her local park to spend time with friends, often going to social events like partys and gatherings, she loves music and says 'its the only thing that gets me through the day!'. Lucy works back stage at her local convience store where she knows the owner very welll and for many years and he allows her to listen to headphones. She said that her playlist is a variety but consists of mainly hip hop songs and most of the top charts except from example and Tinie Tempah.  
 

Audience Profiling

Name: Fred Apples

Age: 18
From: London (Bow E3)

Likes:

Music - Skrillex, Flux Puxillion, Katy B, Jamie T.

Films - Harry Brown, Wanted, Hurtlocker, Green Zone.

Tv Programmes - Skins, NCIS, Top Gear, Mock the Week

Social Networks - Twitter, Facebook

Celebrities -Keira Knightly, Alex Turner, Kim Kardashian, Dappy.

Dislikes:

Music- Gotye, The Saturdays

Films - Disaster Movie, Meet the Spartans, Alien vs Predator

TV Programmes - Loose Women,

Social Networks - Bebo, Myspace

Celebrities - Cheryl Cole, Nicole Scherzinger, Justin Bieber

Bio: Fred is currently studying film, media and Textiles at Bow E3 College. His hobbies knitting, dance and watching 6th form thrillers. When he is not boarding at College, he spends his days working in Icelands. Between his hectic school schedule and work he still finds the time to volunteer at a local comic book stores and enjoys to play football with the younger boys in his town. He tells us his favourite way to spend an evening, is at the Imax with friends seeing blockbusters. Fred has never Listened to Rap music but retains an open mind.  

Audience Profiling

Name: Roy Gumbles
Age : 17
From: London

Likes:
Music -  Drake, 50 cent, Biggie Smalls, Adele
Films - Ironclad, Donkey Punch, Meet the Fockers
Tv Programmes - Embarassing Bodies, Man vs Food, Hells Kitchen
Social Networks - Twitter, Facebook, Tumblr
Celebrities - Spencer Matthews, Jamie Laign

Dislikes:
Music- NDubs, Miley Cyrus, Justin Bieber, JLS
Films- Dodgeball, Superbad, Knocked up.
Tv Programmes - Hollyoaks, Only Way is Essex
Social Networks - Myspace, Bebo
Celebrities - Kerry Katona, Katy Price

Bio: Currently in his first year at his local sixth form studying Graphics, Media and Business Studies. He enjoys playing football, rugby and cricket. He often goes to music festivals and to giggs,often Hip Hop and Rap, he also has a weakness for house music.