advantages and disadvantages of a magazineadvert by anoopbains

advantages and disadvantages of a magazineadvert by anoopbains

Why we chose not to film at Blake Hall

After recieving an email allowing us permission to shoot outside the maor house, we went down there with all of our equipment ready to shoot. However we encountered a few problems, although the weather was nice when we started to film we could not see the Artist as there was too much sunlight on the lens, which did not look professional. We tried to shoot from different angles but to have the manor house in the background, which was the most effective shot to suggest power and influence, we couldnt shoot. Also when we got there there was a lot of open planed grass land, which was well kept but did not give an impression of fame and fortune. We wanted the artist Anoop, to match conventions of rap videos for it to look professional, and to gain higher marks.
Also where the house was positioned and where we wanted to place the tripod to gain the most frontal view, there were trees and shrubbery in the way, making it impossible to shoot the shot we wanted, even after adapting the shot, as it did not look professional we decided not to film.
We therefore spoke about going down there on a different night, however we were unsure if even if the weather was spot on, how how we could get in and how much of the artist we could show without manipulating the pixels of the video.  

Focus Group

As a part of our primary research we chose to use a Focus group, this where a variety of different people are asked for their opinion towards something. It is a quick way to find out different views on the medium that a corporation promote. The data gathered although it is qualitative data, can be vconverted into quantitative data, by categorising the types of question, shown through graphs and charts. These can be presented to give statisical information on demand and wants of the target audience. However to be accurate the environment has to be comfortable enough for the participants to answer honestly.  There are of course some pros and cons of using Focus groups.

Advantages include;

• Being able to interact with participants how are linked to the target audience, or other audiences that may have an interest.
• You are also able to ask questions specific to the music video that we wanted to produce, information like this may not be available or tailored to our project.
• you can pict up on subtle information unable by questionnaires, like body language and gestures, giving a fuller understanding.
• It is also cheap and time effective

Disadvantages include;

• Planning and putting together the focus group can be time consuming and parties may not turn up (often considered to be boring and pressuring by participants)
• Same of the sample group may be unrelated and give false or inaccurate answers which could throw the whole project.
• Reliability of answers.

We have hence decided to use a focus group, aswell as questionnaires over other forms of research and planning. We have decided to do this as the questionnaires can be used to gather mass of information but the reliabilty of the results can be questioned as people may fill in answers to speed up to interview process.The focus group will allow us to tailor the questions to be able to find ezactly what we want, like the most popular music genre to relax to. Therefore our focus group will be consisting of 6-8 participants aged 15-19, using a specific type of sampling, chosing the participants that we know and what music genre they prefer and therefore represent a differing view. This allows for criticism, we did not want people to tell us it was a great music video and a great idea, we wanted to gain their personal opinions in order to tailor to our main target audience aswell as complementing others.By doing this we feel we are able to obtain the most honest and critical views. This will enable us to form new ideas or adapt our ideas. Although this choice of sample is not the fastest way of finding participants nor is it the fairest as it is just as hard to generalise as an opportunity sample, but it suits the information we want to gather.

Questions we used,

1. What are the typical conventions of a rap music video?
2. Are women seen as a comodity in rap music videos?
3. Do you think all rap videos objectify or subjectify women?
4. Can you think of any rap videos that go against this convention?
5. Would you then say there is a niche for that type of video?
6. What typical iconography can be seen in a rap music video?
7. Can you think of any setting related to rap music videos?
8. Do drugs play a big role in the videos, do you think this has to be so?
9. What is your favourite rap music video? and Why?
10. Any rappers that go against normal conventions of a rap music video?

Our focus group

AB Productions

We are now in productions with AB Productions which is Anoop's media production. Anoop specialising in editing and the production of videos and photos, he will be using his knowledge to conduct and produce the Digipak consisting of a front cover, back cover and four other images, he will also design the advert to go in to the magazine and he will also produce the music video.

Collection of Photos From Day Two Shooting

Health and Safety

Shooting Schedule Day Two

Date and Time	“Shot” (On Story Board)	Location/Setting	Synopsis	Characters	Iconography	Equipment
1st December 3.00pm	Chelsea Embankment, Matt and Anoop singing “Loving the Crew”	Chelsea Embankment, next to the river Thames.	Singing the Hook “Loving the Crew”, looking like they fit in in this exclusive place.	Drake (Anoop) The Weeknd (Matt)	Thames in the background with the London eye also, iconic landmarks in London. Denim jackets match, fashion and fame.	Camera, Tripod.
1st December 4.30pm	Shot at bars, had license problems, so we decided and iconic place.	Piccadilly Circus, singing in front of the Shaftesbury Avenue and the massive Video display	Matt singing the opening verse again, just to compare against the other, and also drake doing his verse.	Drake (Anoop) The Weeknd (Matt)	Massive video display in the background, denim jackets, wait for empty street to implicate the artists fame,	IPhone 5
1st December 5.00pm	Shots of out Marble Arch station, Originally wanted various scenes up London.	Marble Arch Water feature, Distant View of Winter Wonderland in Hyde park.	Matt and Anoop both were singing the song, a duet and collaboration with both artists waiting on their lyrics.	Drake (Anoop) The Weeknd (Matt)	Water feature in background, lighting was dark, Artists both collaborating on song.	IPhone 5, Tripod
1st December 5.25pm	Additional shot, Wanted a scene of both character jumping up and down, ready to be edited to align with the bass on the Hook.	Marble Arch Park	Matt and Anoop are both jumping around edit in with the bass of the Hook .	Drake (Anoop) The Weeknd (Matt)	Lampost in the Background, lighting was dark, but the light and shadows make the artists stand up.	IPhone 5, Tripod.
1st December 6.15pm	Cable cars, giving a more bird’s eye view of London, Canary Wharf Lit up.	North Greenwich Cables cars, over to the Excel arena.	Anoop rapping the whole of his verse, many cameras set up to capture a different angle of the shot. Also Matt sang his two verses.	Drake (Anoop) Matt (The Weeknd)	Canary Wharf in the Background, 02 dome visible, idea to show off wealth of air travel, not public, more exclusive because of fame.	IPhone 5, Tripod, Camera, IPad.