Shooting Schedule Day One

Date and Time	“Shot” (On Story Board)	Location/Setting	Synopsis	Characters	Iconography	Equipment
24th November 9.00pm	“Party scene” (shot had changed from round Jakes house to an 18th party, more realistic)	18th Birthday party in Navestock	Get shots of the dance floor, statistic camera, too pick best footage film for 30mins	Not main characters, it is shot in the 1st person, giving impression of being drunk.	Dark scene with lights and lasers across dance floor, lots of shots of alcohol and women to keep in line with conventions.	Camera, Tripod.
24th November 9.30pm	“Party scene”	18th Birthday party in Navestock	Move around the party to catch footage of dancers. 15Mins worth of footage.	Not main characters, it is shot in the 1st person, giving impression of being drunk	Close ups of female dancers, pointing at the camera as if they were pointing at a person.	Camera, Tripod
24th November 9.45pm	“Party scene”	18th Birthday party in Navestock	Go into smokers area, talk to people and engage, footage of fun and laughter to match the “Crew Love” theme.	Not main characters, it is shot in the 1st person, giving impression of being drunk	Interaction with people at party, it doesn’t matter what they say, want scenes of laughter and fun.	Camera, Tripod

Lyric of the song -Started From The Bottom - Drake

Drake - Started From The Bottom

Lyrics:

Started from the bottom now we here
Started from the bottom now my whole team fucking here
Started from the bottom now we here
Started from the bottom now the whole team here, nigga
Started from the bottom now we here
Started from the bottom now my whole team here, nigga
Started from the bottom now we here
Started from the bottom now the whole team fucking here

[Verse 1]
I done kept it real from the jump
Living at my mama's house we'd argue every month
Nigga, I was trying to get it on my own
Working all night, traffic on the way home
And my uncle calling me like "Where ya at?
I gave you the keys told ya bring it right back"
Nigga, I just think its funny how it goes
Now I'm on the road, half a million for a show
And we...

[Hook]

[Verse 2]
Boys tell stories about the man
Say I never struggled, wasn't hungry, yeah, I doubt it, nigga
I could turn your boy into the man
There ain't really much I hear that's poppin' off without us, nigga
We just want the credit where it's due
I'ma worry about me, give a fuck about you
Nigga, just as a reminder to myself
I wear every single chain, even when I'm in the house
Cause we...

[Hook]

[Bridge]
No new niggas, nigga we don't feel that
Fuck a fake friend, where you real friends at?
We don't like to do too much explaining
Story stays the same, I never changed it
No new niggas, nigga we don't feel that
Fuck a fake friend, where you real friends at?
We don't like to do too much explaining
Story stay the same through the money and the fame
Cause we...

Started from the bottom now we here
Started from the bottom now my whole team fucking here
Started from the bottom now we here
Started from the bottom now the whole team here, nigga
Started from the bottom now we here
Started from the bottom now my whole team here, nigga
Started from the bottom now we here
Started from the bottom now the whole team fucking here

Story Board Analysis

Costume Analysis

This is an analysis for our costume from our final music video 'Started From The Bottom' the clothes which feature in the video are evaluated here.




This is another analysis for our previous idea although the costumes analysed in the video do not appear in the music video the vostumes do appear in the digipak so all areas of costumes are evaluated.

Weather

This was the Weather of our Day two Filming, this is also the same weather as day threes shooting. This is why it was unnecessary to put up another picture. As it was slightly over cast it did not matter to us as most of our footage we wanted to take, we wanted it to be from dusk to the night. However we were glad that we wrapped up warm as it was very cold, colder than 11 degrees. 

Dairy of Day Two Shooting

Our second days footage we went to London to various locations around the capital. We wanted to make our footage look realistic and that our characters Anoop and Matt (Drake and The Weeknd) as they are wealthy world famous rappers, there were not in a classroom, setting and locations are vital in making our it look like a music video and not some sixth former's playing around with a camera. Our first location of days two footage was along the Chelsea Embankment. Chelsea is renown for its wealth and powerful residents. This was ideal as it corresponds with the message of power and wealth we want the characters to portray.

Our second location of the day was in Piccadilly Circus, we chose this because the location is widely known throughout the world, the big screen is iconic and creates an association with the audience. Being at a place like Piccadilly creates and association of not caring, the characters will go anywhere and do anything, this links in well this the motto of Drake, 'YOLO' You Only Live Once. This is about taking all of the risks no matter the consequence, living for the moment. Piccadilly as it is heavily populated and busy, for it to be relatively empty would make the suggestion that our characters being there have made 
space for themselves.

Our third location of the day was in Marble Arch, at the fountain lights. The lights in this location are vibrant bright, and many different colours. Most however were blue, purple and red; all of these colours are royal and give an impression of wealth and power. In the distance, you can also the WinterWonderland in Hyde Park, also with very bright colours visible from the frame. This is easy for the audience to recognise, this alongside the variety of shots used in our video up London, this collaboration will give another impression of the characters exclusivity, never being in one place for long, very similar to a 'Rock star' lifestyle. We also thought that as the style of The Weeknds voice is quiet and soft, and should be contrasted with bright colours to make him stand out more as a character. 

We also filmed further down the Road still at Marble Arch, we thought that the lighting of the lampost looked effective and is similar to a scene from Drake Marvin's Room, it makes the characters stand out more in the dark, alongside with their silhouettes.




Our final location was the cable cars, filming the duration of the journey from North Greenwich to the Excel arena, and back. We thought that this scene portrayed a look of 
exclusivity for the characters, as they are 
world famous they wouldn't walk to places
and used any and every mode of transport 

available to them. As the journey goes to 
the Excel arena it suggests
that the characters are on route to a concert.
The view of London especially Canary Wharf and the 02 dome lite up. Shooting in the dark instantly gives an impression of wealth and exclusive as in the dark they are unsocial able hours raising the price in most things, like the mode of transport and also it looks most effective in the dark as the buildings in the background are more visible,
and easier and quicker to establish for the 
audience.

Psychographics

Pyschographics is a way of describing an audience by looking at the behaviuour and personality traits of the members. When it labels a person, it then asssesses them into different categories of viewing interest, and also how and when they spend there money.
We have choosen explorer and succeeder grouping in our Pyschographics. We cose explorers, these consist of people who are energetic about life and has value for being different and adventurous. This matches the protagoinist of our music video, one of focuses in our music video is that we want the artist to be individualistic to stand out from the general rap conventions. depicted by the scenes of Anoop, on his own, but looking stronger than if he were in a group. This aspiration is something the audience can relate to. Using the succeeder group, relates heavily to the artist we are presenting. The title of the track is started from the bottom. This already suggests a strong goal orientated person with confidence.