Thursday, January 3, 2013

Dairy of Day Two Shooting




Our second days footage we went to London to various locations around the capital. We wanted to make our footage look realistic and that our characters Anoop and Matt (Drake and The Weeknd) as they are wealthy world famous rappers, there were not in a classroom, setting and locations are vital in making our it look like a music video and not some sixth former's playing around with a camera. Our first location of days two footage was along the Chelsea Embankment. Chelsea is renown for its wealth and powerful residents. This was ideal as it corresponds with the message of power and wealth we want the characters to portray.
Our second location of the day was in Piccadilly Circus, we chose this because the location is widely known throughout the world, the big screen is iconic and creates an association with the audience. Being at a place like Piccadilly creates and association of not caring, the characters will go anywhere and do anything, this links in well this the motto of Drake, 'YOLO' You Only Live Once. This is about taking all of the risks no matter the consequence, living for the moment. Piccadilly as it is heavily populated and busy, for it to be relatively empty would make the suggestion that our characters being there have made 
space for themselves.

Our third location of the day was in Marble Arch, at the fountain lights. The lights in this location are vibrant bright, and many different colours. Most however were blue, purple and red; all of these colours are royal and give an impression of wealth and power. In the distance, you can also the WinterWonderland in Hyde Park, also with very bright colours visible from the frame. This is easy for the audience to recognise, this alongside the variety of shots used in our video up London, this collaboration will give another impression of the characters exclusivity, never being in one place for long, very similar to a 'Rock star' lifestyle. We also thought that as the style of The Weeknds voice is quiet and soft, and should be contrasted with bright colours to make him stand out more as a character. 




We also filmed further down the Road still at Marble Arch, we thought that the lighting of the lampost looked effective and is similar to a scene from Drake Marvin's Room, it makes the characters stand out more in the dark, alongside with their silhouettes.




Our final location was the cable cars, filming the duration of the journey from North Greenwich to the Excel arena, and back. We thought that this scene portrayed a look of 
exclusivity for the characters, as they are 
world famous they wouldn't walk to places
and used any and every mode of transport 
available to them. As the journey goes to 
the Excel arena it suggests
that the characters are on route to a concert.
The view of London especially Canary Wharf and the 02 dome lite up. Shooting in the dark instantly gives an impression of wealth and exclusive as in the dark they are unsocial able hours raising the price in most things, like the mode of transport and also it looks most effective in the dark as the buildings in the background are more visible,
and easier and quicker to establish for the 
audience.

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