Pyschographics is a way of describing an audience by looking at the behaviuour and personality traits of the members. When it labels a person, it then asssesses them into different categories of viewing interest, and also how and when they spend there money.
We have choosen explorer and succeeder grouping in our Pyschographics. We cose explorers, these consist of people who are energetic about life and has value for being different and adventurous. This matches the protagoinist of our music video, one of focuses in our music video is that we want the artist to be individualistic to stand out from the general rap conventions. depicted by the scenes of Anoop, on his own, but looking stronger than if he were in a group. This aspiration is something the audience can relate to. Using the succeeder group, relates heavily to the artist we are presenting. The title of the track is started from the bottom. This already suggests a strong goal orientated person with confidence.
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