Magazine Advert final draft

In our first magazine advert, although we liked it, we also thought that the colours in the background were too bright and distracted the audience from the artist, and the song which are the most important factors in advertising. We then went back to the drawing board to try and think of another idea. We had photos left from our original footage from the song we were going to do originally. We also looked at more advertisements in magazines like The Source, another common trend is the artist is placed although in the middle, the shot is further back to give more of an image of the surroundings. We took this photo on the side of the River Thames, Chelsea Embankment. This is an iconic and prestigous place in a world famous city, this enables the audience to link Drake to fame, wealth. power, prestige and status. We also thought that it would boost this image of fame if he was seen with a fellow rapper, hence why in the picture we have Matt (The Weeknd). Although this artist has nothing to do with the song being promoted, he is a close friend and because of there previous song history they are associated closely together, this also broadens the audience and market share of the promotion. Although one of features we wanted to include was brightness of the colours, we actually in this placed a Amaro filter over the picture, which gives this dusty effect, this was edited on photoshop pro and also insta gram (a portable app, when the picture is taken is loaded for editing on the IPhone). A five-star rating is included to display the success of the single in hope it will attract the audience. Moreover, it is printed in red to stand out from the rest of the advert as it is a major selling point.
The title of the song 'Started from the bottom' is in a clear black 'Fresh' font found on Dafont.com,  which matches the background but also stands out enough from the picture to be recognised and imprinted in the audiences mind. Before the title of the song it staes in the same font that it is a 'debut single' and 'out wednesday' these are two vital peices of infromation to display. The audience will firstly be intrigued by the fact it is a debut single, this interest will be spoken about and therefore the promotion is working. Secondly 'out wednesday', this means that the audience will know when they can view or purchase the single, this is vital as the only reason for promotion is the sell the product, or in our case the debut single. Further more we have added a quote from a well repected and known magazine brand. This certifies to the audience the track, as they are up to date with good music in there industry area, this reassures the audience, at the same time further intriguing the audience.