Different Types of Audience and Audience Social Grade Scale

Audiences are very important, they determine whether the song will become a hit and go to number one it is essential that we find out our correct target audience to maximise promotion for the song. Also with a video you have to have someone to consume it, the audience size enables how successful the song will be for example with YouTube the more views on the video the more successful and mainstream it will become which will begin to generate a profit for the artist and more important the conglomerate, an example of this is the song GANGNAM STYLE which gained popularity on YouTube which turned it in to a very mainstream song

Our target audience is for both men and women of the ages from 16-30 we believe that this age group are our primary audience which we will focus our music video towards, with the use of alcohol and drugs people that age can relate to doing and also the lyrics in the song affects them on an internal background for the love of your friends. Also we have a secondary audience who like the artist and song but they of a younger age from about 12-16 we will not direct the video to them because they are too young for our video ideas and may alter their views on life such as copying parts of the video which we do not recommend anyone to do but they still will consume the music. Also an older generation not in our target audience may still listen to rap music because rap begun in 70’s and an older generation may still listen to it.

We want to generate a mass audience for this video and will we use various media to do this, our main campaign is to use radio stations such as KISS FM, CAPITOL, RADIO 1 to build the popularity of the song whilst our target audience are off to school and work so they will hear the song we won’t be using radio stations like HEART, ABSOLUTE because our audience will not listen to these radio stations because the genre of our song doesn’t fit in to their category of music styles it  fits in to KISS FM, CAPITOL & RADIO 1. Radio stations are still very important because people listen to it everywhere whether is at work, on the way to work, in the car even just in the back ground at home they are the most vital way to connect to an audience. The radio stations will build our popularity for the song and audiences will want a video to consume so demand for a video will be high. A video will be made and it will have its very own one hour programme on the song, it will consist of behind the scenes footage interviews from the artists, footage from concerts and then it will premiere the video of the song. The hour slot of the programme will be on at 6 o’clock and it will be one the channel MTV and MTV BASE these channels are the two most popular music channels for our intended target audience so it will generate to a mass audience which will make the song even more popular making it go to number one and becoming a hit record. Also another programme will feature on FLAVA TV where the artist drake will be interviewed by radio DJ Tim Westwood for his own show TimWestwoodTV about the song and at the end of the show it will also play the music video, the show will last for thirty minutes. Also we can use other music channels such as CHANNEL AKA & STARZ these music channels play the most popular music out at the moment, this will build a wider audience for our artist and will generate income for the artist.

this is a social grade scale which every individual fits on our target audience would fit on this scale between C1-E
because our target audience would have been E on the scale they would have worked their way up to a more responsible role and for the teenagers who listen to rap many of them do not have jobs yet because they are still in compulsary education which places them at the bottom of the scale.

Social Grade	Social status	Occupation
A	Upper Middle Class	High managerial, administrative and professional careers
B	Middle Class	Intermediate managerial, administrative and professional careers
C1	Lower Middle Class	Supervisory or clerical managerial careers
C2	Skilled Working Class	Skilled manual workers
D	Working Class	Semi and unskilled workers
E	Those at the lowest	Casual or low grade worker