Friday, November 23, 2012

Music Video Questionnaire


 
 

Alongside a focus group we decided to use a questionnaire to gather data on the demand for a Rap music video. We polled 10 people six male and four female. We decided to poll more boys than girls because our previous secondary research showed that there was a slightly large male audience than female.
All of the people who were givent the Questionnaire were between the ages of 12-17, we had designed this in that way because the target audience for Drake is from 12-17 and 18-31 age range. Everyone that was polled said that they liked rap music but amount of rap music they enjoyed to listen to and variety of rappers were very diferent.

                        When we asked to name 5 famous Rappers, the answers varied from female artists to male and different cultured rappers, from Tupac to Hoodie allen two very different rap artists. This leads us to believe that in this age range, people listen to a large variety of music before sticking to a preferred band/artist. However contrary to this believe our focus group lead us to believe that nowadays adolescents like a large variety of music and often don't just have one genre on there music libraries. This is important because it means that the market that we are trying to sell our artist into is very competitive, this means a USP (unique selling point) would be advised to make them stand out from the crowd. This is good for us becuase the style of Drakes rapping is that he incorporates many melodies and harmonies into is singing, with often a catchy of loud hook. This is ideal of the market we are selling in.
                                86% of the answers when asked what are the typical conventions and iconography you would find in the Rap music video. The answers were all the same, in lcub with a lot of alcohol, sometime drugs and lots of Woman being seduced by the men in the video and often movements representing sexual actions. This has made us feel happy on the settings and locations that we have decide to used for our music video. We are using a part scene, however the use of this is represent friendship, the love for your crew and there love for you, not the usual half naked women. We believe this will give us another competitive avantage in the market.

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