We have chosen the song 'Started From The Bottom' by the artist Drake. We decided that we wanted to do rap song, as both members in our group are avid rap fans, so this song was perfect. The song is upbeat and energetic and we thought it would be an ideal product to portray to our target audience in the in today’s society. We will not use the typical codes and conventions of a rap video which include, drug use and idolising women in a disrespectful way, instead we will create a modern creative look on rap by using urban settings.
Many rappers in their videos portray their wealth, we will do this but to an extent where it doesn’t look ridiculous. Anoop will portray the Artist and lip syncing the lyrics to give of a professional look. Outfits used will be stylish and up to date corresponding well with the locations and the song. The locations we will use are based in London around urban settings and iconic land marks.
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