Why Advertise in Magazines?

Why advertise in magazines

Magazines are used to promote products to a mass audience. Depending on what type of magazine it is, the products or services being promoted would be related to that audience for example 'Empire' magazine would usually promote items such as a new DVD release, also mainly men buy 'Empire' magazine so products relating them like aftershave would be promoted.

The magazine we will use to advertise our product is in the magazine called 'The Source' this magazine is for the audience who like rap and hip hop music, which features perfectly as our song is in the genre of rap and hip hop. The audience age for the magazine is for ages 10 and upwards.. We feel like using this magazine to promote our  song will be the most effective way as our target audience is catorgrized in one with the magazine catering for rap and hip hop fans and catering for the ages of 10 and upwards which is prime for our song. Also because this magazine is distributed world wide we would be penetrating a mass audience.

This screenshot shows a variety of front covers that the magazine has issued over the past 30 years, all of the artists that are featuring on them are major faces to the rap and hip hop genre. This not only penetrates rap and hip hop fans but also the artists fans who is featuring on the front cover.

For better promotion we could do a feature on the artist 'Drake' with an exclusive interview and a full spread new release of the new single 'crew love'