An 'Audience' refers to the targeted people that you aim to present your promotion or product to. The audience are the people who will view what you have produced, whether they like it or not they can then purchase merchandise, tour tickets, and product that you are promoting. The audience is often one of the main sources of revenue. When producing something you have to keep the audience in mind, so you keep the media 'meet'ing their expectations and wants.
When producing, the first question that should be asked is whether or not there will be a viewing audience, if there will not be, you can taylor what you produce exactly as you want. However if you have to keep an audience in mind then you may have to adapt, add or cut parts to keep the audience hooked.
Wheen producing in a professional environment the producers normally have a list of what they want from the audience to best target appropriately. For example, income bracket or statu, age, gender, race, location of their potential audience. This method of categorisation is known as the Demographics. Once this is known they can better adapot the product to best suit the reading or viewing.
Once a media text has been made, its it for the producers to ensure that it reaches the audience that they are targeting. They want to do this effectively and economically. This is also known as marketing campaigns, there are many ways in which an institution can advertise. Posters, print, radio, TV and internet campaigns are often used, and are a way a using mass media to present. The internet have billions of users everyday, even if a fraction bought the CD that you are promoting, it will still increase revenue more dramatically than if the artist stayed local.
When producing, the first question that should be asked is whether or not there will be a viewing audience, if there will not be, you can taylor what you produce exactly as you want. However if you have to keep an audience in mind then you may have to adapt, add or cut parts to keep the audience hooked.
Wheen producing in a professional environment the producers normally have a list of what they want from the audience to best target appropriately. For example, income bracket or statu, age, gender, race, location of their potential audience. This method of categorisation is known as the Demographics. Once this is known they can better adapot the product to best suit the reading or viewing.
Once a media text has been made, its it for the producers to ensure that it reaches the audience that they are targeting. They want to do this effectively and economically. This is also known as marketing campaigns, there are many ways in which an institution can advertise. Posters, print, radio, TV and internet campaigns are often used, and are a way a using mass media to present. The internet have billions of users everyday, even if a fraction bought the CD that you are promoting, it will still increase revenue more dramatically than if the artist stayed local.
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