The conventions of a usual rap video include a lot of scenes at party destinations, alot of alcohol and often drug use is also involved to add a sense of realism and to suggest how good there destination is, often shown by the amount of people they also use to give an instant impression of popularity in the video, supporting the artist performing.
Our first idea of a location is the cable cars in London which goes over the O2 area and gives a very good view of london, which is inexpensive. By using London it shows that in the video the Artist travels and the way we will take the shot it will give an impression of wealth and how he is above normal working life. London has many obvious landmarks, this makes it easy for the audience to identify.
The second idea was to use a black taxi, and get shots of our artist in the back of the Taxi singing, looking out of the window, this shot alongside with the effect shown in this picture, to give a sense that life shoots past him at a high tempo because of the lifestyle he has chosen to live. We think this offers a variety of shots, editing and location. We intend to be driven around the Shard in London which is a very wealthy area and adds to the sense that 'Drake' has made it.
The next idea we have is to match the lyrics '20s keep the bar rolling', we feel that if we film our artist buying drinks and throwing a wad of money at the bar. This gives the impression of the conventions of a rap video with the alcohol, but is more responsible drinking and also fits in with his wealth by using the wad of money prop. We are hoping to do this at a bar that fits inaesthetically to what a rap video should be rich and dark colours like red and purple.
Our first idea of a location is the cable cars in London which goes over the O2 area and gives a very good view of london, which is inexpensive. By using London it shows that in the video the Artist travels and the way we will take the shot it will give an impression of wealth and how he is above normal working life. London has many obvious landmarks, this makes it easy for the audience to identify. The second idea was to use a black taxi, and get shots of our artist in the back of the Taxi singing, looking out of the window, this shot alongside with the effect shown in this picture, to give a sense that life shoots past him at a high tempo because of the lifestyle he has chosen to live. We think this offers a variety of shots, editing and location. We intend to be driven around the Shard in London which is a very wealthy area and adds to the sense that 'Drake' has made it. The next idea we have is to match the lyrics '20s keep the bar rolling', we feel that if we film our artist buying drinks and throwing a wad of money at the bar. This gives the impression of the conventions of a rap video with the alcohol, but is more responsible drinking and also fits in with his wealth by using the wad of money prop. We are hoping to do this at a bar that fits inaesthetically to what a rap video should be rich and dark colours like red and purple.
Our next location in Blake Hall manor house in Ongar essex. This location is local to us, we want to film in the evening so it is dark and then use portable lights to illuminate our artist who is at the front of the house. We will use flashing effect to try and highlight the artists importance, and to also link in the the start of the song with the heavy but intermitent bass and tempo.
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